Are You Going to Medtrade?

Summer may just be get started but, believe it or not, early registration for Medtrade 2012 opened yesterday! Medtrade is a great place to connect with the entire HME community and, every year I attend, I leave feeling re-energized about the work that we do. 

This year I am particularly excited because I am a presenter and will be speaking about marketing during the educational conference!

So make your plans early... and come meet me at Medtrade in October. Don't forget to let me know if you're planning to be there or be square.

Mother's Day Marketing

How are you marketing for Mother's Day? Try using this awesome flyer!

I am a HUGE fan of the marketing calendar. It keeps your marketing plans organized and helps you remember to plan in time for holidays! We all laugh when we see Christmas decorations around Halloween time, however, there is truth in those big-box store merchandising strategies. It takes some planning ahead to promote a holiday-based sale.

The good news? There is just enough time to put something together for Mother's Day 2012. (I will save you the Google search... this year Mother's Day falls on May 13) Using a statement stuffer is a great way to inform current patients of some great deals. You may also consider leaving a flyer with your referral sources to generate some new leads. The addition of a coupon is another great incentive to motivate people into your showroom.

Even better news? You've got Laboratory Marketing on your team. The Mother's Day statement stuffer flyer that you see above can be used one of two ways:

1. Use this as a guide to create your own Mother's Day flyer with the resources you have.

— OR — 

2. An even easier option. Use this flyer but with your own logo, product choices and contact information.  I'm offering my own Mother's Day sale: this flyer complete with your company's custom information for only $75! Please send me an email for details and questions.